At ANJU, we design intentional, immersive brand experiences where wellness, culture, and connection intersect. We partner with aligned brands to create meaningful, visually compelling moments that resonate long after the event ends — and translate into shareable content and measurable impact.
Explore our recent work below.

Brand Activations & Signature Events

Community Reflections
Short moments shared by women who experienced ANJU gatherings.

Multi-brand wellness activation designed and produced by ANJU.

Private brand-exclusive wellness activation designed and produced by ANJU for Lifeway Kefir.

Wellness activation designed and produced by ANJU for Shapellx Inc.

What We Handle

We support you with: concept design, guest curation, vendor coordination, talent/instructors, on-site production, and content alignment.

Selected Partners

Black background with white graffiti-style text that reads 'back'.

The word BOND in large white letters on a black background.

Black background with the lowercase white letters spelling "alo" in the center.

Black background with white text displaying the words 'Lifeway KEFR' and 'EST. 1986' in a circular design.

Stylized black and white graphic with the word 'Coco Mo' and palm trees inside the letters, set against a black background.

Individual Project:
Lifeway — Art Basel Cultural Activation

Brand Integration

The Concept — Cultured

The activation was built around a shared meaning: culture begins within.
Lifeway’s kefir — a living, cultured product — mirrored the Art Basel environment, where guests were actively participating in culture through art, movement, and conversation.
The experience connected internal nourishment with external expression, positioning the brand as part of a lifestyle rather than a consumable.

ANJU translated the concept into a sensory experience: a guided yoga flow on branded sets, followed by a light kefir brunch designed for slow interaction and conversation.
Rather than product placement, Lifeway was woven into the rhythm of the gathering — movement, ritual, and shared table — allowing guests to encounter the brand through participation instead of promotion.
The result was cultural alignment with a wellness-driven audience in a setting designed for belonging.

Art Basel Brand Activation — Lifeway

Outcome: high-intent engagement, organic sharing, and lasting brand association within a culturally relevant audience.

“Our product became part of a meaningful moment rather than a promotion.” – Julie Smolyansky, CEO, Lifeway Foods

Two women wearing matching blue crop tops with 'Lifeway Kefir' logos, smiling and posing outdoors with palm trees and a white building in the background. One woman is making a peace sign and wearing sunglasses, the other is showing her teeth in a big

Group of women in matching blue workout outfits posing on a rooftop with city buildings in the background.

Clear plastic cups filled with chia seed pudding topped with blueberries and granola, labeled 'Lifeway' and placed on a tiered acrylic stand outdoors, with other desserts in the background.

People participating in an outdoor yoga class on a rooftop deck, with palm trees and blue sky in the background.

Women dressed in pink yoga attire participating in an outdoor yoga class on pink mats, with a blue sky and trees in the background.

A woman in pink athletic clothing doing push-ups on a pink yoga mat outdoors, with a colorful geometric-patterned floor and some blurred green leaves in the foreground.

Three people holding and clinking cans of Love beverage with pink and white labeling, outdoors with bright sunlight.

A woman leading a yoga class outdoors on a sunny patio, with several students sitting on mats in front of her, some drinking water, and a surfboard leaning against a wall.

Women participating in an outdoor yoga class, sitting on yoga mats under tree shadows, with instructor handing out a sheet of paper. Background includes a shelf with blue-and-white products, a small scooter, and greenery.

Group of women sitting and standing on steps at outdoor gathering, some holding drinks, in front of modern building with white walls and greenery, sunny weather.

Group of women practicing yoga outdoors on a rooftop terrace surrounded by green palm trees, standing on yoga mats, doing a yoga pose with hands pressed together above their heads.

Yoga class outdoors with instructor in front, guiding participants through poses, wearing athletic clothing.

A large group of women wearing matching green workout outfits poses together outdoors on a wooden deck with potted plants around them, holding purple shopping bags and smiling, with some raising their hands in celebration. The background shows a city

A group of women practicing partner yoga in an outdoor, covered area with thatched roof, surrounded by greenery, during daytime. They are balancing on yoga mats, engaging in a pose where one woman supports another in a pose, with other women in the b

A group of women participating in a yoga class outdoors, with one woman at the front leading the session and others following behind, in a tropical setting with greenery.

Yoga class outdoors at a tropical location with palm trees and thatched roof. Instructor rings a singing bowl while students perform yoga poses on mats.

Pink yoga mats arranged in rows on a wooden outdoor deck, with gift bags next to each, set against a backdrop of palm trees, potted plants, and an urban skyline.

A group of women in matching pink workout outfits and white caps posing outdoors on a sunny day with buildings and palm trees in the background.

Women in pink activewear and white hats practicing yoga on a rooftop deck with palm trees and a city skyline in the background.

Sponsorship Overview

ROOT PARTNER
Inspired by the Root Chakra – stability, support, and connection.

Starting at $500–$1,000
Foundational Support – Grounded presence and essential impact.

Black and gray geometric symbol with a central downward triangle, surrounded by a circle and symmetrical petal-like shapes.

Perfect for product placements
Goodie bag contributions
Logo inclusion
Social mentions

A smiling woman in a navy sports bra holding a blue package of facial mud mask outdoors near green foliage.

HEART PARTNER
Inspired by the Heart Chakra – love, balance, and collaboration.

Starting at $1,500–$2,500
Aligned Partnership – Deeper connection and elevated visibility.

Black and gray symbol combining a lotus flower with a hexagram and interlocking shapes.

Product placement
Brand mentions across emails, social, signage
On-site engagement (like a table, photo booth logo, or co-branded activity)

A woman with curly dark hair, wearing sunglasses and a dark tank top, is smiling and holding a tray with drinks and snacks at an outdoor daytime setting with palm trees, umbrellas, and other people in the background.

CROWN PARTNER
Inspired by the Crown Chakra – purpose, enlightenment, and expansive reach.

Starting at $3,500–$5,000+
Transformational Partner – Highest impact and immersive brand integration.

Gray and white decorative mandala pattern on a black background.

Full brand integration: speaking opportunity or activation at the event
VIP feature in content/video
Custom co-branded assets and exclusive exposure

Display booth with a mannequin wearing a maroon and beige bikini, a blue sign with white text that reads 'SHAPELLX FEEL THE DIFFERENCE, TRUST IN SHAPELLX,' and clothing items including bras and pamphlets, set outdoors surrounded by palm trees and city buildings in the background.

Interested in working together? Let’s co-create your next activation.

PARTNER WITH ANJU

Brand Activation

Starting at $5,000 - $15,000+
Co-create a wellness event that reflects your brand’s values.

We offer tailored brand activations with support in guest management, venue sourcing, vendor coordination, product sponsors, instructors, and content creation — everything you need for a seamless, soul-centered, and authentic experience.

Group of women gathered on steps outdoors, smiling for a photo, with some wearing athletic wear and sunglasses, in a sunny setting with modern architecture.